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Why investors rather put money in the bank earning low yields, while the real threat of inflation is taking bite of their purchasing power?

We like to think we invest rationally, but the field of behavioral finance has shown there are social, emotional, and even cognitive factors that can affect our investing decisions. By becoming aware of these unconscious tendencies, we have a better chance of meeting our long-term investing goals.

Watch this short and fun behavioral finance videos to understand the concept of “Availability Bias”.

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